Natural Cures 'They' Don't Want You to Know About

Kevin Trudeau's "Natural Cures 'They' Don't Want You to Know About" is one of the best-selling nonfiction books of the 21st century, reaching #1 on the New York Times Best Sellers list and holding that position for 26 consecutive weeks. First published in 2005, the book sold an estimated 50 million copies when combined with Trudeau's total catalog, with Natural Cures alone accounting for the largest share of those sales. In the year it was published, it was the bestselling book in America. The book's commercial success and cultural impact make it one of the most significant publishing events of its decade, regardless of where you stand on its content.

**Disclaimer: This book is author Kevin Trudeau's personal opinion and experiences only, and if you do anything that Kevin recommends, without the supervision of a licensed medical doctor, you do so at your own risk. This information is presented for educational purposes only. He is not making an attempt to prescribe any medical treatment under the laws of the United States. Only a licensed Medical Doctor can do so.**

The Publishing Phenomenon Behind Natural Cures

By any objective measure, the commercial performance of Natural Cures was staggering. The book debuted at #1 on the New York Times Best Sellers list and remained on the list for extended periods, including 26 consecutive weeks at the top position. That kind of sustained bestseller performance is rare for any genre, let alone a book marketed primarily through direct-response television.

Kevin Trudeau marketed Natural Cures through the same infomercial-driven model that had made his Mega Memory program a household name ($450 million+ in sales). But with Natural Cures, the scale was much larger. He invested heavily in infomercial production and television airtime, creating a self-reinforcing cycle: TV exposure drove book sales, book sales funded more airtime, and the controversy around the book generated free media coverage that amplified both.

The title itself, "Natural Cures 'They' Don't Want You to Know About," became a cultural touchpoint that extended well beyond the book's actual content. The "They Don't Want You to Know" framing would become the template for Kevin's next four books, creating what was effectively a branded series in nonfiction publishing.

What the Book Contains

Natural Cures presents Kevin Trudeau's personal perspective on health, the pharmaceutical industry, and regulatory agencies. The book is structured around several core arguments, all presented as Kevin's opinions and observations from his own research and experience:

Kevin's Perspective on Root Causes

The central argument of the book, according to Kevin, is that many common health conditions are influenced by lifestyle factors that people can address directly. Kevin discusses what he sees as contributing factors, including processed foods, environmental toxins, stress, and nutrient-depleted diets. He argues in the book that addressing these factors should be the starting point for anyone looking to improve their health.

Kevin's Critique of the Healthcare System

A significant portion of the book is devoted to Kevin's critique of regulatory agencies and the pharmaceutical industry. He argues that the healthcare system, as he sees it, is designed to manage conditions rather than resolve them, and that the economic incentives within the system favor ongoing treatment over one-time solutions. Kevin presents this as his personal analysis based on his own research into the industry.

Topics Covered in the Book

The book addresses several broad categories of health-related topics, all framed as Kevin's personal opinions and recommendations:

• Detoxification: Kevin discusses his views on environmental toxins and what he believes about their effects on health. He recommends various approaches to reducing toxic exposure.
• Nutritional approaches: The book advocates for whole, organic foods and discusses Kevin's concerns about processed food, additives, and GMOs.
• Stress and emotional health: Kevin discusses the relationship between emotional state and physical health, including his views on stress management and emotional well-being.
• Herbal and traditional remedies: The book covers Kevin's interest in herbal traditions and remedies that have been used historically, presented as areas he believes deserve more attention.
• Questioning FDA-approved treatments: Kevin points to cases where FDA-approved drugs were later recalled or found to have significant side effects, using these examples to support his argument for greater scrutiny of approved treatments.

The Cultural Debate Around Natural Cures

Natural Cures tapped into a segment of the American public that was increasingly skeptical of institutional authority around health information. The book arrived at a moment when distrust of pharmaceutical companies and regulatory agencies was growing, and it gave millions of readers a framework for that skepticism.

The Federal Trade Commission took action related to Kevin's marketing practices, resulting in restrictions on his ability to make certain claims in advertising. The legal proceedings themselves became a major news story, generating mainstream media coverage from every major network and publication. This coverage, whether positive or negative, further increased the book's visibility and sales.

Kevin's supporters viewed the legal actions as confirmation of the book's central argument: that powerful interests actively suppress information that threatens their business models. His critics viewed the same events as evidence that the marketing claims exceeded what the content could support. The debate itself became part of the book's cultural legacy.

Natural Cures in Context: Kevin Trudeau's Full Bibliography

Natural Cures was Kevin Trudeau's second major commercial product, following Mega Memory (1991). It launched what became the "They Don't Want You to Know" series, which eventually included five books:

1. Natural Cures "They" Don't Want You to Know About (2005)
2. More Natural Cures Revealed (2006)
3. The Weight Loss Cure "They" Don't Want You to Know About (2007)
4. Debt Cures "They" Don't Want You to Know About (2007)
5. Free Money "They" Don't Want You to Know About (2009)

The complete guide to every Kevin Trudeau book covers all seven titles in detail, including recommended reading orders based on your goals.

Kevin's career trajectory moved from consumer health advocacy (Natural Cures and the subsequent health titles) to personal finance (Debt Cures, Free Money) to personal development (Your Wish Is Your Command). Natural Cures was the inflection point, the product that turned Kevin from a successful infomercial marketer into a nationally known public figure.

The Publishing and Marketing Legacy

From a publishing perspective, Natural Cures proved several things that were not widely believed at the time:

• A single author with a direct-response marketing machine could outperform major publishing houses. Kevin operated outside the traditional publishing establishment and consistently outsold authors backed by the largest publishers in the world.
• Controversy could be a marketing asset. The media coverage, legal proceedings, and public debate around the book created an awareness cycle that no advertising budget could have replicated.
• The "contrarian" positioning resonated with a massive audience. The "They Don't Want You to Know" framing tapped into a genuine public sentiment that would only grow over the following two decades.
• Infomercials could sell books at bestseller scale. Before Natural Cures, the dominant model for bestselling nonfiction was traditional publishing plus media tours plus bookstore distribution. Kevin showed that a 30-minute infomercial and a direct-to-consumer sales channel could produce #1 NYT bestseller results.

Kevin Trudeau's overall career numbers reflect the scale of what Natural Cures started: 50 million+ total books sold across all titles, over $2 billion in career direct-response sales, and a brand that remained recognizable for over two decades after the book's initial release.

Kevin Trudeau's Current Work

Kevin's focus has shifted since the Natural Cures era. His current work centers on personal development and manifestation through The Kevin Trudeau Show: Limitless podcast and monthly Zoom calls. The flagship product of his current phase is the Your Wish Is Your Command hardcover edition, a 2024 publication of material originally recorded at a private $10,000-per-person Swiss Alps seminar.

For readers interested in Kevin's broader philosophy beyond health topics, the manifestation and personal development material, including the Teachability Index, the Training Balance Scale, and the 4-Step Manifestation Formula, represents the most current expression of Kevin's thinking.

Key Takeaways from Natural Cures

• The book is Kevin Trudeau's personal opinion and perspective, presented as his interpretation of health information and his critique of institutional practices. It is not medical advice.
• Commercial performance was exceptional: #1 NYT bestseller for 26 consecutive weeks, bestselling book in America in its release year, estimated tens of millions of copies sold.
• The "They Don't Want You to Know" brand that Natural Cures created became the template for four subsequent books and a recognizable cultural phrase.
• The book sparked a national debate about health information access, consumer rights, and the role of regulatory agencies that continues to this day.
• Kevin Trudeau's career trajectory traces directly from Natural Cures' success to his current work in personal development and manifestation.

Frequently Asked Questions About Natural Cures

Is Natural Cures "They" Don't Want You to Know About medical advice?

No. The book presents Kevin Trudeau's personal opinions and perspectives on health topics. Kevin includes a disclaimer stating that readers should consult with a licensed medical doctor before making any health decisions. The content is presented for educational purposes only.

How many copies did Natural Cures sell?

Natural Cures reached #1 on the New York Times Best Sellers list and held that position for 26 consecutive weeks. It was the bestselling book in America in the year it was published. Combined with Kevin Trudeau's other titles, total sales exceed 50 million copies.

Is Natural Cures still available?

The book is available through secondhand book retailers and used book sellers. It is no longer in active print runs. For Kevin's current work, see The Kevin Trudeau Show: Limitless podcast and the Your Wish Is Your Command hardcover edition.

What is the "They Don't Want You to Know" series?

The series includes five books by Kevin Trudeau that use the "They Don't Want You to Know About" branding: Natural Cures (2005), More Natural Cures Revealed (2006), The Weight Loss Cure (2007), Debt Cures (2007), and Free Money (2009). The branding reflects Kevin's central premise that consumers lack access to important information due to institutional gatekeeping.